SEO Tools: Keyword Research ( Update)

Keyword Research

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.

Bing Webmaster Tools

As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.
But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.


AdWord & SEO Keyword Permutation Generator

If you’re looking for a way to discover new keywords, try mashing a bunch of words together and see what happens.
(I’m not kidding)
Creating keyword permutations is a classic Adwords tactic that few people in SEO use. And the Dan Zambonini permutation tool is one of the best keyword combo tools that I’ve tried.

Answer The Public

Answer The Public combines Google Autosuggest scraping with a question scraper.
So if you want to know what questions your target audience types into Google, just pop the keyword into Answer The Public and you’ll get a hefty list.

ClearScope

ClearScope helps you easily create optimized content for today’s Hummingbird and RankBrain-powered Google. Type in your target keyword and ClearScope gives you a list of terms that you should include in your content (and how many times you should use those terms).

FAQfox

FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hangs out on (for example, Reddit) you can ask the tool to only search that site.

Google Correlate

An underrated keyword research tool that comes straight from Google.
Google Correlate is really simple:
It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.

Google Keyword Planner

The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.

Google Location Changer (SERPs)

This handy little tool shows you the SERPs for a specific local area (like Boston)…even if you don’t happen to live there. Helpful for sizing up the first page for local SEO campaigns.

Google Trends

I ALWAYS check Google Trends before pulling the trigger on a keyword. Why?
Because I want to know whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.

Gookey

Gookey positions itself as a “keyword research tool for bloggers”. So it strips out complicated SEO data in favor of a dead simple UI.

GrepWords

A solid, reasonably priced keyword research tool with an excellent question scraper.

HitTail

HitTail does two things very well:
1. It shows you which keywords tend to bring in the most traffic for you (this helps get around the “not provided” problem.
2. Shows you keyword suggestions. I was impressed by their keyword suggestions because they showed me keywords that I didn’t see other tools.

Imforsmb.com's Bulk Keyword Generator

If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.

iSpionage

ISpionage is a keyword research tool that’s similar to SEMrush. Yes it has some SEO-focused features. But it’s definitely geared towards PPC peeps

Jaaxy

Jaaxy is an easy-to-use keyword research tool that specializes in spitting out lots of closely-related keywords. Nice tool.

Keyword Eye

A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).

Keyword Revealer

Keyword Revealer is a standard keyword research tool with a cool “Keyword Tree” feature. The keyword treee shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.

Keyword Snatcher

This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.

Keyword Tool & Content Assistant

A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.

Keyword Tool Dominator

A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.

Keyworddit

One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.

KeywordIn

KeywordIn mashes up seed keywords to create hundreds of new keywords. You can pop these terms into the Google Keyword Planner to see if people actually search for them

Keywords Everywhere

A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.

KeywordSpy

A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.

KeywordTool.io

An excellent keyword research tool that scrapes Google Autocomplete results.
Although Google said they would be “restricting” access to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.

Kombinator

Even though Kombinator is designed for Adwords, it’s also great for finding keywords that you can use for organic SEO campaigns. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.

kwfinder.com

An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.

Long Tail Pro

A very easy-to-use keyword research tool. Enter a keyword and get suggestions. Simple and effective.

Power Suggest Pro

Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.

QuestionDB

This is similar to Answer the Public and other question-scraper tools. What makes QuestionDB unique is that you can sort questions by popularity or topic… and see the source of each question.

SanityCheck

SanityCheck makes Google Search Console data MUCH more actionable.

SECockpit

SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.
It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.

Seed Keywords

Let’s face it:
Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes.
How? Just create a scenario and ask people what they would search for in that situation.
For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.

SEMrush

SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

SEO Book's Free SEO Tools

SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.
I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.)

SERPStat

This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.

SimilarWeb

SimilarWeb gives you a bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more.

Soovle

Soolve is a free tool that pulls autocomplete suggestions from a handful of different sources like Google, YouTube, Amazon, and Wikipedia.

SpyFu

I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.

StoryBase

StoryBase is a long tail keyword research MACHINE. Just enter a keyword and get hundreds of questions and phrases that people use to describe that topic online. Cool

Suggestion Keyword Finder

A suprisingly helpful free keyword brainstorming tool. I’m not 100% sure how it works, but it spit out quite a few unique keywords when I tested it.
Make sure to check “Level 3” so that you get access to the largest list of keywords.

TermExplorer

TermExplorer provides you with thousands of keyword ideas and thorough organic competition info. Solid tool.

TwinWord

A solid keyword research tool that focuses on highly-relevant terms. And in my experience you get more keyword ideas from this tool than most other free keyword research tools.

UberSuggest

This was the first tool that scraped Google Autocomplete data. And it’s recently been upgraded with LOTS of new features (including keyword suggestions from YouTube, competition, and filtering).

Webtexttool

Webtexttool is a hybrid keyword research and content optimization tool. Cool Feature: “Overall” lets you know which keywords have the best ratio of search volume and competition.

Wondersearch

A pretty cool new keyword tool that generates keywords from Google “People also ask…” boxes. My only small gripe is that it takes a while for the results to load. Otherwise, very cool.

Wordstream's Free Keyword Tools

Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns

WordTracker

WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.

Wordtracker Scout

Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.


SEO Tools: Keyword Research ( Update) SEO Tools: Keyword Research ( Update) Reviewed by Admin on April 12, 2019 Rating: 5

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