SEO Tools: Backlink analysis ( Update )

Backlink analysis

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.

Bright Local

Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.



Sistrix

Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.

Upcity

Upcity is one part SEO tool and one part online marketing course.
This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

Ahrefs

The best link analysis tool on the market…by a mile.
Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. Which makes it ideal for backlink analysis. And compared to most of the other link building tools that I’ve tried, Ahrefs is super duper easy to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.

cognitiveSEO

An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.

Kerboo

Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.

Link Research Tools

A solid link analysis tool with some link building features built into it (like link prospecting and outreach).
But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

Majestic SEO

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

Monitor Backlinks

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.

Moz Pro

Moz Pro is a software suite that contains quality tools for link analysis (Open Site Explorer), on-page optimization, and keyword research.

MozBar

Nifty toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on.
But the toolbar also shows you the DA/PA of Google search results (this feature only works for Moz Pro subscribers). This is an awesome way to size up the first page competition.

Open Link Profiler

A solid link analysis and reverse engineering tool.
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.

SEO PowerSuite

A suite of quality desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool.

SEO Tools for Excel

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

SEO Weather's Bulk Metrics Checker

How’d you like to see the PA and DA for a big ol’ list of URLs? Pop the list into the Bulk Metrics Checker, hit “go fetch” and you’ll get a handy list.

SEOGadget for Excel

If you want to pull data from Moz and Majestic into an Excel spreadsheet, the SEOGadget for Excel tool makes it easy.

ShareMetric

ShareMetric gives you a lightning-fast screenshot of an page’s social shares, links and Google keyword rankings. Especially helpful if you want to see what keyword a page ranks for in seconds. You’ll need an SEMRush or Moz API to get backlink and keyword info. Nice tool.

URL Profiler

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

WebMeUp Backlink Tool

WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.

Linkbird

LinkBird is a keyword research/rank tracking/backlink analysis/link building hybrid tool. Fires off email alerts when it finds a new backlink pointing to your site.

Linkody

Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.

So…What Do You Think?

Now I want to hear from you.

What do you think of this list?

Or maybe I missed one of your favorite tools.

Either way, let me know by leaving a comment below.

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