SEO Tools: Content Optimization ( Update )

Content Optimization

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.

ContentKing App

ContentKing is similar to many other SEO audit tools on the market. With one major difference: it proactively crawls your site and notifies of you of any issues that crop up.


Hreflang Tags Generator Tool

Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

Lipperhey

Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.

Open SEO Stats

A nifty Chrome extension that gives you fistfuls of helpful info with the push of a button. You can see a site’s Alexa ranking, indexed pages, page speed, whois, on page SEO…the list goes on and on.

Plugin SEO

A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.

Raven Tools

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

SEO & Website Analysis (WooRank)

This free Chrome extension gives you important SEO info from within your browser.
Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.

SEO Site Checkup

A very easy-to-use SEO audit tool. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp.

Seobility

SEObility is a robust (yet user-friendly) site auditor.

Site Analyzer

Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.

Website Grader by HubSpot

A helpful tool that grades your website based on performance (loading speed), mobile optimization, and on-page SEO.


Whitespark

If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Woorank

Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health.

Yoast SEO Plugin

“Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.

Zadroweb SEO Auditor

A free SEO auditor that provides a high-level SEO overview of your site.

ClearScope

ClearScope helps you easily create optimized content for today’s Hummingbird and RankBrain-powered Google. Type in your target keyword and ClearScope gives you a list of terms that you should include in your content (and how many times you should use those terms).

Keyword Tool & Content Assistant

A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.

QuestionDB

This is similar to Answer the Public and other question-scraper tools. What makes QuestionDB unique is that you can sort questions by popularity or topic… and see the source of each question.

SanityCheck

SanityCheck makes Google Search Console data MUCH more actionable.

SEO Book's Free SEO Tools

SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.
I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.).

Webtexttool

Webtexttool is a hybrid keyword research and content optimization tool. Cool Feature: “Overall” lets you know which keywords have the best ratio of search volume and competition.

Agency Analytics

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

AMZ Tracker

If you sell products on Amazon, AMZ Tracker is a must-have tool. Tracks your rankings on Amazon.com AND international Amazon websites (like Amazon.de).

Rival IQ

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

BuzzSumo

BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.
And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.

Can I Rank

This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).

ClickFlow

ClickFlow shows you pages on your site that have the highest potential for growth (in terms of traffic and revenue). Then, you can run tests to see which version of your page performs best. Nice.

Google SERP Preview Tool

This gives you a preview of how your site will appear in Google’s search results (using Google’s updated title and description length limits).

Keys4Up

As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

LSIGraph

LSI Graph is a handy LSI (Latent Semantic Indexing) keyword generator. Enter a keyword and get a list of terms that you can sprinkle into your content.

MarketMuse

Market Muse scans your content and compares it to similar content on the web. If it finds that other people cover topics that you don’t, it tells you about this “content gap”.
For example, let’s say you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use cover topics “Stevia” and “Agave Nector” — but you don’t — it will suggest that you write about these topics in your content.

MetaTags.io

See how your content will look in Google’s search results… and when people share your page on Twitter, Facebook, and LinkedIn.

nTopic

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

Positionly

A rank tracking tool that also does page-by-page SEO analysis.

Ryte

A top-notch technical and on-page SEO tool built with German engineering.

Schema App

Let’s face it: adding Schema markup to your site can be a confusing pain in the butt. This tool helps you ensure that your Schema is setup correctly from the get-go.

SEO Plugin By Squirrly

Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.

SEOptimer

If you want a quick-and-dirty look at your content’s on-page SEO, give SEOptimer a try.
This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) that might be holding you back from page 1.

Solo SEO

A worthwhile site audit tool that also does keyword research and on page SEO/content analysis.

Structured Data Markup Helper

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

Text Tools

Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.

TrendSpottr

TrendSpottr shows you content that’s trending on Twitter. So if you want to do some newsjacking or get your hands a hot topic, this tool can help you do it.

Upcity

Upcity is one part SEO tool and one part online marketing course.
This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

WordLift

WordLift helps you identify entities that you’re writing about… and make those entities clear for search engines. A bit tricky to use, but I see some potential here.

Kerboo

Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.

Moz Pro

Moz Pro is a software suite that contains quality tools for link analysis (Open Site Explorer), on-page optimization, and keyword research.

So…What Do You Think?

Now I want to hear from you.

What do you think of this list?

Or maybe I missed one of your favorite tools.

Either way, let me know by leaving a comment below.

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