SEO Tools: Technical SEO (2019 Update)

Technical SEO

If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.

All in One SEO Pack

An alternative to the Yoast SEO plugin.
The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.


Bing Webmaster Tools

As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.
But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.

Botify

A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth.

Bright Local

Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.

Browseo

A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.

Clusteric

A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more.

ContentKing App

ContentKing is similar to many other SEO audit tools on the market. With one major difference: it proactively crawls your site and notifies of you of any issues that crop up.

DareBoost

Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down.

DeepCrawl

Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.

EasyRedir

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

Forecheck

Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first.

Google Analytics


f you’re serious about SEO, you need to use Google Analytics. Enough said.

Google Analytics Referrer Spam Killer


When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

Google Mobile-Friendly Test


Google recently started to downrank sites that aren’t mobile friendly.
But how do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G.


Google PageSpeed Insights


You know Google uses your site’s loading speed as a ranking factor.
Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.


Google Search Console


Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.

Google XML Sitemaps


A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.


GTmetrix


Google Page Speed Insights checks your site’s code. GTmetrix actually loads your site.
When I want to judge my site’s real loading speed, I always defer to GTmetrix. It also gives you recommendations for getting your site up to speed (literally).


HeadMasterSEO


Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

Hreflang Tags Generator Tool


Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

Kill Duplicate


Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).

LinkPatrol


LinkPatrol is an interesting WordPress plugin that shows you all of your site’s external links.

Lipperhey


Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.

Map Broker XML Sitemap Validator


A helpful (free) tool that makes sure you have a valid sitemap. The XML Sitemap Validator also double checks that the links in your sitemap work.

Microdata Generator


The Microdata Generator makes creating local SEO schema markup a breeze. This is perfect if you’re a local business (or have local SEO clients).
Just enter your basic biz info (like address, phone number, opening hours etc.) and you’re set.


OnCrawl


OnCrawl is a solid site auditing tool. Like most others, this software gives you info on HTML issues…but also duplicate content, page depth and site performance.

Open SEO Stats


A nifty Chrome extension that gives you fistfuls of helpful info with the push of a button. You can see a site’s Alexa ranking, indexed pages, page speed, whois, on page SEO…the list goes on and on.

Panguin Tool


Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.

Plugin SEO


A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.

Raven Tools


A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

Referral Ghost Spam Removal Tool


Is referral “ghost spam” messing up your Google Analytics data? Well this free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.

Rel Nofollow Checkbox


This WordPress plugin lets you easily set links on your site as “nofollow”.

Screaming Frog SEO Log File Analyser


Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.

Screaming Frog SEO Spider


Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.

Search Analytics for Sheets


Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

SEO & Website Analysis (WooRank)


This free Chrome extension gives you important SEO info from within your browser.
Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.


SEO Monitor


SEO Monitor is a one-stop dashboard for your SEO performance.

SEO Site Checkup


A very easy-to-use SEO audit tool. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp.

Seobility


SEObility is a robust (yet user-friendly) site auditor.

Seomator


SEOmator is an extremely solid SEO audit software suite that gives you boatloads of information on your site’s SEO health.

SERPmetrics


SERPmetrics answers the question: “Has everybody’s rankings changed…or is it just me?”. Just head over to this tool to see how volatile Google has been over the last 30 days.

Simple Htaccess Redirects & Rewrite Generator


Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.

Site Analyzer


Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.

Site Condor


A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.

Siteliner


Siteliner is a lightning-fast technical SEO scanner. It’s especially helpful for identifying duplicate content issues on your site.

Topvisor


Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.

Varvy SEO Tool


A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Website Grader by HubSpot


A helpful tool that grades your website based on performance (loading speed), mobile optimization, and on-page SEO.

Website Penalty Indicator


Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.

Whitespark


If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Woorank


Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health.

Yoast SEO Plugin


“Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.

Zadroweb SEO Auditor


A free SEO auditor that provides a high-level SEO overview of your site.

SEMrush


SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

SEO Book's Free SEO Tools


SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.
I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.)


Agency Analytics


A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

Search Latte

Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.

WebCEO


WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization.

ClickFlow


ClickFlow shows you pages on your site that have the highest potential for growth (in terms of traffic and revenue). Then, you can run tests to see which version of your page performs best. Nice.

Positionly


A rank tracking tool that also does page-by-page SEO analysis.

Ryte


A top-notch technical and on-page SEO tool built with German engineering.


Schema App


Let’s face it: adding Schema markup to your site can be a confusing pain in the butt. This tool helps you ensure that your Schema is setup correctly from the get-go.


SEOptimer

If you want a quick-and-dirty look at your content’s on-page SEO, give SEOptimer a try.
This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) that might be holding you back from page 1.

Solo SEO

A worthwhile site audit tool that also does keyword research and on page SEO/content analysis.

Structured Data Markup Helper

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

Upcity

Upcity is one part SEO tool and one part online marketing course.
This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

SEO PowerSuite

A suite of quality desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool.

SEO Tools for Excel

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

SEO Weather's Bulk Metrics Checker

How’d you like to see the PA and DA for a big ol’ list of URLs? Pop the list into the Bulk Metrics Checker, hit “go fetch” and you’ll get a handy list.

URL Profiler

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

So…What Do You Think?
Now I want to hear from you.

What do you think of this list?

Or maybe I missed one of your favorite tools.

Either way, let me know by leaving a comment below.

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